Increase in customer engagement results in more success. Slogans are the best way for customer engagement. With a catchy and effective slogan, one can always attract their customers. Slogans are the unique recognition of any brand. They reflect the brand in just two-three words. Ace hardware is one of the largest retailers in the hardware cooperative. It has engaged its customers through unique and connecting slogans. Let’s know more about their slogans!
Answer paragraph
Ace Hardware Slogan
Ace hardware is globally one of the most chosen hardware cooperatives. According to the records, it has spent around $100 million on its advertisement. Ace hardware believes that a strong brand slogan is the best mode of advertising. They have always put a slogan that delivers the true intentions of their brand.
Currently, The slogan is “THE HELPFUL PLACE” This slogan clearly shows the desire their help the customers. Helping them through all their doubts regarding the product they trade and creating an interactive and safe place for the customers.
During the 1970s they had the jingle “Ace is the place with the helpful hardware man” which was sung by Connie Francis.
They had a jingle, “Ace is the place with the helpful hardware folks” written by O’Keefe Reinhard advertising agency from Chicago since 1989. They used “Folks” which refers to a close interaction. They operate small retail stores which give personalized attention to the customers creating a friendly environment.
Later, they again changed and took the slogan “THE HELPFUL HARDWARE PLACE”
To meet the modern trend, they have changed and shortened their slogan. They still deliver the slogan with the same enthusiasm and trueness.
In 2016 they came up with a new advertising campaign called “Unmistakably ACE” where they reused their jingle.
Lou Manfredini played the ace hardware man in their jingle while John Madden was the commentator.
Let’s know more about Ace hardware!
History of Ace Hardware
Ace hardware is an Oak, Brook, Illinois, United States-based American hardware retail cooperative. Founded in 1924. The founders were Richard Hesse, Oscar Fisher, William Stauber, Frank Burke, and E. Gunnard Lindquist. The store was named after all the warriors of Ace Fighters who were piolets in World War I. In 1929 they opened their first warehouse. In the year 1931, they changed the name to Ace Hardware Corporation.
They have grown their business on a large scale. By their 35th anniversary in 1959, they had the sale of $24.5 million.
In 1985 the sales reached $1 billion. By 2015 the sales reached $5 billion.
It packed a membership with Westlake Ace Hardware in 2012 for $88 million. In 2016 it was ranked top in Customer satisfaction with home improvement retail stores. By J.D Power.
Presently they have over 5,200 locations. The President of the company is John Venhuizen while the chairman of the board is Jim Ackroyd.
Theis mission is to be the best provider of services, products, and hardware retailers operating in the world.
Ace Hardware products
Ace hardware is known for its tools though it has more in its list other than tools. Some best products of Ace hardware are:
Grills- You can buy grills according to different categories like gas, charcoal, electric, and pellet. You can also find these grills for excellent prices. They have a collection of replacement parts and accessories for selected models. Christmas lights- They have all decorating items from indoor to outdoors. They have more than 90 options for the Christmas lights. They have strands of single colors like green, red, and blue. They even have fairy lights. Chainsaws- They have a battery or gas-powered model. Propane- They have propane tanks of blue Rhino, Coleman, and Manchester. They sell new tanks as well as exchange used ones. Shop-vacs- They sell shop-vacs of brands like Dewalt, Milwaukee, Karcher. Other products like Yeti products, ladders, pressure washers, fans, heaters, lumber, firewood, mulch, Lawnmowers, paints, and many more are present.
What’s best about Ace hardware?
They provide several choices of tools, hardware, and garden products. It has free reward programs. It has two-tier memberships with lots of perks. The joining is free and completing a purchase of $750 the basic tier changes to the premier tier. Ace stores are locally owned. It provides a knowledgeable surrounding. Employees attend to the customers and give detailed information about the products they want to buy. The stores are smaller in size. So one can easily have a short trip around. They have relatively fast checkout systems. Their customer service is at the top point.
Conclusion
The ace hardware store serving since the 1930s. They have the best collection of hardware and other products. It provides a customer-friendly environment with locally owned shops. Slogans have played the role in expanding the fame and business of the company. Presently they have “THE HELPFUL PLACE” as their slogan. Shopping in Ace hardware is an easy and simple process with affordable prices.
Does Ace Hardware sell online?
Yes, they have their official website @www. aceharware. com for online shopping.
Why did Ace hardware change its slogan?
They have shortened their slogan to match the current trends and attract this generation.
Where are the headquarters of Ace Hardware?
It’s in Oak brook, U. S.
