Sephora’s loyalty program is a market strategy that Sephora is successfully implementing to engage and boost its number of loyal customers. The Sephora loyalty program, also known as The Beauty Insider, has assisted Sephora to retain its position in the highly competitive market of beauty retailers and develop a chain of loyal customers. The program works on a tier system and each tier provides the customers with unique incentives. Sephora’s loyalty program offers cash deals thus allowing customers to exchange their loyalty points with cash. Reward Bazaar is also part of Sephora’s loyalty program providing customers with different rewards.
Through this article, you will get to know about all the features, why It offers a loyalty program, and what are benefits does It offers.
The Beauty Insider-Sephora Loyalty Program
The beauty Insider is the free loyalty program of Sephora. The program was introduced in 2007 to enable its customer exclusivity and several other benefits. This program has been updated from time to time to ensure relevance and strengthen the brands’ relationship with its loyal customers.
Three tiers of Sephora loyalty program
Sephora continued to update its loyalty program and so far, it has introduced the following three tiers. Every tier offers unique privileges and spurs to the customers. However, a single general rule applies to all tiers that one beauty insider point is awarded to a customer for every single dollar the customer spends.
Insiders
To become an Insider member, you need to do nothing but just sign up. Sign up today and you will automatically become an Insider member.
VIB
VIB is an infamous beauty tier added in 2009. VIB stands for Very Important Beauty tier. If you want to become a VIB member, the rule is simple. You must have to spend a minimum of $350 a year at Sephora.
Rouge
In 2013, Sephora introduced the third tier of its loyalty program called Rouge. If you want to become a Rouge member, you need to spend a minimum of $1000 a year at Sephora.
Perk and Benefits
Different perks are associated with each tier of the loyalty program. These perks include the following:
Free makeup and beauty classesBirthday giftsFree makeoversQuick shipping on online shopping at SephoraEntry to special events Most importantly, a membership to Sephora’s elite community
Why does the Sephora loyalty program work on a tier system?
The tier system categorizes the members into different groups and thus promotes a sense of competition among the brand customers as the privileges vary from tier to tier. Customers consider it a challenge to climb up to the higher tier, and thus spend more to achieve this goal.
Sephora mobile app- A replacement of physical loyalty card
Sephora has introduced its sophisticated mobile application that is a successful replacement of the physical loyalty card in this innovative and technical era. You can use this app to monitor your loyalty points and preview your rewards for being loyal customers.
Sephora Loyalty Program-Update 2020
Sephora updated its loyalty program in 2020 and introduced many new features. These updated features are mentioned here in detail.
Beauty Insider Cash deals
This deal was included in the Sephora loyalty program in 2020. It offers the customers to exchange their beauty insider or loyalty points with cash. The statistics involved are such that you can get $10 for 500 loyalty points.
Reward Bazaar
Reward Bazaar enables the customers to win various rewards i.e., free facials, events, sessions, and chances to meet the renowned founders of famous brands.
Free shipping
You can get free shipping on your specific online orders at Sephora if you are an Insider or VIB member. If you are an Insider, you can get free shipping on orders above $50. And if you are a VIB member, free shipping will be rewarded to you on orders above $35.
Why does Sephora offer loyalty programs?
This program is designed to promote brand loyalty in customers and provide them with unique privileges. The program focuses to induce a sense of community in people. According to John Wooden:
“Loyalty is a cohesive force that forges individuals into a team.”
The success of this program can be assessed by the fact that Sephora has now developed a community of 17 million members in North America. The one who belongs to the Sephora community is considered prestigious and elite. It keeps on adding more and more to the organic branding and promotion of Sephora.
Conclusion
Sephora’s loyalty program showcases the best embodiment to promote brand loyalty. The program offers its customers the best incentives and provides them with an emotion-driven memorable shopping experience. The program has magnificently assisted the brand to achieve its marketing objectives and goals.
Which is the highest tier?
Rouge.
Does the Sephora Loyalty program help to drive sales?
Yes, 80% of sales at Sephora are driven by its loyalty program.
