iPad:

We kicked off the year reporting that Apple would soon expand the fourth-generation iPad with Retina display line to include a model with 128GB of storage. This product would be aimed at education, business, and enterprise customers who use the iPad to store and view large files. Of course, this surprise launch came with some doubt from industry watchers:

Apple confirmed our reporting the following day:

Later in January, we posted the first photos of the fifth-generation iPad, which would launch a whopping 10 months later in early November. These photos indicated that Apple would shrink down the size of the full-sized iPad, thin the bezels, and bring over the design aesthetics from the iPad mini.

iPhone:

Even with nearly the same design as 2012’s iPhone 5, the iPhone 5s was a significant update to Apple’s flagship phone line. We reported on several details about the new phone, including information about new camera software, internal chipsets, design, and, of course, the Touch ID fingerprint identity sensor.

In August, we received confirmation that the iPhone 5s would come in a new gold color option. We also reported that the new iPhone would include a fingerprint scanner (see our own Michael Steeber’s mockup above) primarily for unlocking the device, not for a Passbook-integrated payments system:

http://www.youtube.com/watch?v=JEGLhdaFBSE

In addition to the fingerprint sensor, Apple’s iPhone 5s camera included both new hardware and software. We had reported on the phone’s most, perhaps, most exciting new camera feature, a slow-motion mode:

Despite considerable doubt:

…our report that the iPhone 5s would be the first smartphone on the market with a 64-bit processor also came true:

Neither Morris’ tweets nor Gurman’s post actually connects what may be two separate and unrelated developments.

But that didn’t stop bloggers from going much further in their own speculation, using phrases like “reportedly” and “is expected” to suggest much more concreteness than actually exists. VentureBeat’s headline was “Apple reportedly debuting 64-bit A7 chips for upcoming iPhone 5S.” That post by Dean Takahashi was based on Morris’ tweet and Gurman’s post: “The A7 processor is expected to operate on 64-bit code and will have two brains known as cores.”

Interestingly, after the 64-bit claim became reality, some Apple pundits claimed(chowdered?) that we “spitballed” it. Also despite considerable doubt, we reported that Apple – once again – would be working with both partner and enemy Samsung on components of the processor.

iOS:

We further reported that the design would be “black, white, and flat.” We also reported on several features in iOS 7:

  • Completely redesigned icon set
  • Revamped Lock screen with circular PIN numbers
  • Notes, Mail, Game Center, Calendar and other apps with white interfaces and distinctive (by color) navigation controls
  • Revamped Weather application with animations
  • Blur and transparency effects
  • Motion parallax that moves app icons on the Home screen
  • Passbook app without the shredder animation
  • Newsstand with glass interface, not wooden shelf
  • Standalone FaceTime app
  • New tabs view in Safari on iPhone
  • Keyboard color is lighter in texture
  • Panorama wallpapers
  • Panel to quickly adjust WiFi, Bluetooth, Airplane Mode and other controls

We reported that iOS 7 will integrate further with Yahoo via Flickr and allow video uploading to Vimeo. We also said AirDrop would make an appearance throughout iOS 7, and that the system would further integrate Maps and Siri with Cars.

The night before WWDC, we published additional details about iOS 7, including mockups of the new icon set (our mockups above). Here’s Apple’s iOS 7 announcement video:

[youtube http://www.youtube.com/watch?v=F0ErUMeT7uE]

It seems that those who claimed all the leaks were wrong were the ones actually… in the wrong. We’ve also since reported that iOS 8 development is already underway and that functionality changes will be heavily present in the Maps application. In addition to information about consumer-facing features in the new iOS, we published a series of reports detailing new functionality for developers and Apple partners:

  • Honda to deeply integrate new iOS 7 technologies, including iOS-in-the-Car
  • Details about new motion, text-to-speech, and maps APIs
  • Significant changes to the way that apps can handle audio-related tasks
  • iOS 7 to unlock full Bluetooth access for accessories such as third-party smart watches
  • Significant changes for developers with Game Center-compatible apps
  • New for accessory makers in iOS 7: Open AirPlay audio, Apple-designed hearing aid tech, device management, much more

OS X:

In addition to details about Apple’s mobile operating system, we reported the lion’s share of details regarding Apple’s new OS X. Perhaps the only surprise was the name: Mavericks, a California surf spot. We reported that the update would not be a major shift from its predecessors, mostly focusing on improvements for power-users and integration with iOS:

  • Minor user-interface tweaks
  • Finder tagging system
  • Safari-like tabs for Finder
  • Faster Safari engine
  • Maps integration
  • Improved power, graphics, and battery life efficiency due to new under-the-hood technologies
  • Improved multiple monitor support
  • Xcode 5.0

Of course, here’s what Apple announced for Mavericks at WWDC:

In early September, we reported that Mavericks would be released at the end of October. Later in 2013, we reported that Apple is already at work on a successor to Mavericks. The new system, internally named Syrah, will include a significant user-interface changes.

Retail:

[youtube http://www.youtube.com/watch?v=CJcULaFkons]

  • Apple CEO Tim Cook internal letter about future Senior VP of Retail Angela Ahrendts (interview above about the move)
  • Apple to revamp its iPhone sales tactics in order to boost smartphone sales through its stores
  • Apple to begin in-store iPhone-trade-in program
  • Apple to equip its stores with iBeacon location-based technology
  • Apple’s Back to School program to include $50 gift cards with iPhone purchases
  • Apple’s Black Friday special to be gift cards, not discounts
  • Apple Store iPhone/iPod touch application to gain free iTunes content offerings
  • Apple poaches Senior VP from Levi’s to run West Coast retail operations

Features:

  • The inside track on how content makers, such as Bloomberg TV, create their applications for the Apple TV
  • In light of Apple working on a smart watch, the connects between Apple’s leadership and watches
  • An in-depth look at Apple’s development of an “iWatch,” along with who is working on the product and what sensors it will feature
  • An expose of Apple retail employees and their use of social media to vent frustrations from work

Apple Corporate:

[youtube http://www.youtube.com/watch?v=0JQG4rO3BUc]

Apple HQ re-created in Minecraft by Michael Steeber

Besides significant product launches, Apple also was home to some significant leadership changes this year and shifting internal dynamics:

  • Henri Lamiraux, Apple’s Vice President of iOS engineering, told us that he is retiring
  • Apple hired Ben Shaffer, a lead designer in Nike’s R&D labs to work on wearable technologies
  • Apple hired Jay Blahnik to consult on the iWatch project
  • Details from Apple’s January Town Hall meeting, Tim Cook discusses China, Android, Retail, and more
  • Tim Cook to give employees Thanksgiving week off

While 2013 was a significant year for Apple, CEO Tim Cook already has promised that 2014 will be even stronger with ‘new product categories’ that may include forays into wearables and expanded TV capabilities. We’re excited to cover Apple throughout the next year, and we look forward to providing our readers the latest interesting information reliably and first.