A Leap Of Faith How Market Leaders Navigate The Unknown
Market leaders know that sometimes you have to show people what they want before they even know they want it. And to navigate the unknown means evolving to a social-first model. Not just within our own marketing teams, but in every department. Why? Because the customer’s entire experience starts and ends with social. From the moment someone starts researching a brand, to when they visit that brand’s website to understand their perspective, to when they finally become a customer and share their brand experience—every step of that happens on social....