Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+. Today’s can’t miss deals: Tough iPhone cases from Otterbox and Lifeproof: SOLD OUT OtterBox Commuter Series Case for iPhone 5/5S-Choice of 3 Colors $16 shipped (Reg. $40) OtterBox iPhone 5 Defender Series case in multiple colors $20 shipped (Reg. $50) LifeBox Water/Dust/Shockproof Case for iPhone 5 as low as $40 shipped (Reg....

So, how do you create buyer personas from scratch? Here, we’ll walk you through the process of creating well-detailed buyer personas that you can share with the rest of your company. A Beginner’s Guide to Creating Buyer Personas: What Is a Buyer Persona? A buyer persona is a detailed and data-driven profile of the customer you’re trying to connect with. Based on market research, actual data about existing consumers, and a few educated guesses, a buyer persona tells you about their spending power, their buying habits, pain points, and more....

Apple’s stock share price has risen today, after being down this morning, due to a rumor of an imminent stock split announcement. SeekingAlpha points to a tweet from The Street’s Doug Kass that seems to be the original source of the rumor. Apple’s next shareholder meeting will be held tomorrow, and this is where the announcement is rumored to take place. We’d caution that this is just a rumor (if reliable, why didn’t he post it on the Street....

One of the first things I noticed as I used it was weight. Even though it weighs in at 1.69 pounds, it felt heavy, especially when using it in portrait mode. I’ve felt Apple’s iPad was also heavy, but I found myself placing the Acer down on a table or my lap when I needed to type. I didn’t find myself doing that with the iPad or my current favorite tablet – the Nook Color....

App Store has new review guidelines, Ming-Chi Kuo predicts new iMac Pro and 14.1-inch MacBook Pro, @coiiiiiiiin predicts new iMac and Mac mini, Apple has to deal with COVID-19 and SXSW, and Apple’s first theatrical release film is coming Friday. Sponsored by SaneBox: The easiest way to get your email under control and hit inbox zero. Get a free two-week free trial and a $25 credit at sanebox.com/9to5mac. Stories we discuss in this episode:...

iOS 16 rumors are heating up, including Apple pre-announcing some accessibility-focused features that will inevitably arrive with iOS 16’s release later this year. Benjamin and Zac also discuss reports that a cheaper Apple TV is in development, interesting updates to Apple Podcasts, and hands-on with the game-changing Apple Studio Display firmware update. Sponsored by Pillow: Pillow is an all-in-one sleep tracking solution to help you get a better night’s sleep. Download it from the App Store today....

In this tutorial, we will show you how to change the language on a Xiaomi TV. Similar to its mobile offerings, the Chinese OEM has stayed true to its root when it comes to the television domain. It ticks mark near about all the features that one could have asked for the price that it belongs to. For example, one of its most popular offerings- Mi LED Smart TV 4A, Ultra-bright LED display, and 1920 x 1080 resolution....

Warning: This article contains SPOILERS for A Hidden Life. What is the true story behind the hero of A Hidden Life, Terrence Malick’s powerful and spiritual film about a conscientious objector in the face of Nazi tyranny? The first feature-length movie The Tree of Life director has put out since 2015’s Knight of Cups, the movie follows an Austrian farmer who, as Hitler’s reign over Germany grows stronger and stronger, doesn’t allow government and societal pressure to overrule his commitment to his faith, nor his sense of right and wrong....

The iPad mini has had an interesting history. When Phil Schiller first showed us a look at it in 2012, I was hooked immediately. Despite not having a Retina screen, I was in love with it. It was a great size for reading books, watching video, and browsing the web. In some ways, it showed us the path to larger iPhones. Fast forward to 2018, and we are only on the 4th generation of the iPad mini....

This week Benjamin and Zac discuss new Bluetooth smart lights from Philips Hue, how Apple HomeKit setup could be easier for new users, a new charging solution from TwelveSouth, and our live reactions to the news that Jony Ive is leaving Apple. (We recorded on June 27th just as the news was crossing the wire. We’ll talk more about the reports that have followed next week.) Stick around for a sneak peek at Zac’s new podcast series called Watch Time — with a familiar guest this week....

We’ve come to the end of yet another week, which means it’s 9to5Rewards time. This go around we’re partnering with Satechi to give away its new USB-C 4K HDMI Adapter and Cable, a $75 value. Head below to find out how you can win. Adding a USB-C-enabled dongle to your MacBook or MacBook Pro can be a valuable tool when you’re away from home or at the office. We’re fans of Satechi for its stylish approach to Apple accessories that blend in well with your devices....

Thanks to our sponsor Zendure, we’re giving away Apple’s brand new iPhone XS Max in gold to one 9to5mac reader! Head below for details on how to enter and check out Zendure’s new Passport Pro – The safest global travel adapter with USB-C Power Delivery Fast Charging and the world’s 1st with a resettable fuse. Head below for full details on how to enter! Zendure’s new PassPort Pro is the ultimate global travel adapter....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: Last Call Updates: Apple’s powerful 15-inch 512GB MacBook Pro w/ Touch Bar gets a $399 discount: $2,400 (Reg. $2,799) Pad & Quill offers 20% off all of its full-grain leather & wood iPhone 6/7/Plus cases Complete your home theater with Sharp’s 60-inch 1080p Smart HDTV for $450 (Reg....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: Last Call Updates: Review: $13 GRDE Explorer Rugged 10,000mAh Solar dual USB Battery w/ 2 USB lamps: worth every penny Beats by Dr. Dre Solo2 Wireless Headphones Active Collection: $230 (Reg. $300) Apple iPad Air Wi-Fi 16GB $299 or 64GB $349 shipped (Reg....

Next week’s event, the second Apple will hold during the pandemic following its Worldwide Developers Conference (WWDC) keynote in June, is expected to broadcast from the Steve Jobs Theater on the Apple Park campus. It’s on that day we should get our first look at the “Apple Watch Series 6” and “iPad Air 4,” among other possible new products. Apple Watch Series 6 The next-generation Apple Watch should feature a similar body as the previous two models....

Easy and convenient! That’s what I like most about Web Browser based Instant Message (IM) clients from MSN, Google, and Yahoo!. It doesn’t matter if you’re at work, a friends house, or a kiosk – under most circumstances if you have access to a Web Browser, you can log in to your favorite Instant Messenger Client and chat away! Although the Microsoft MSN client has been out the longest, Yahoo!...

The 9to5Rewards iPhone 13 giveaway is finally here! Readers can now enter to win Apple’s iPhone 13 Pro and shop some of our favourite cases for the new devices. Head below for a better look at the new MagSafe collection from Survivor, and enter the giveaway: Sustainable Protection for iPhone 13 Readers that have upgraded to one of Apple’s new devices can get reliable (and eco-friendly) protection from Survivor, for every model of the iPhone 13....

It’s the close of another week and that means it’s 9to5Rewards time. This go around we’re partnering with SanDisk to give one lucky reader the new iXpand Base backup system for iPhone. Head below to learn how you could win. SanDisk’s latest addition to the iXpand lineup creates a simple at-home docking solution that easily backs up your photos, video and contacts while charging the device simultaneously. It keeps a local record of your data without the need for any type of cloud-based subscription....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. 9to5Toys Lunch Break delivers the best deals every day of the week at 12:30PM EST. This includes price drops on all sorts of Apple products from iPad to MacBook and everything in between, as well as HomeKit gear, accessories of all kinds and so much more....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: Last Call Updates: DJI Phantom 4 Drone gets another price drop to $799 shipped Dreamscreen adds reactive backlighting to your 4K TV and home theater setup Star Wars iMessage Stickers for iOS now 50% off Sceptre 49-inch 4K UHDTV w/ 3 HDMI inputs $280 shipped Choose from 3 styles of Aukey iPhone/Android car mounts at 50% off, from $4 LG G6 smartphone with a free Google Home for $500 ($730 value) Zara’s New Beach and Picnic Collection is full of color Monoprice unveils Strata Home: affordable Sous Vide cookers, robo vacs and more Melissa & Doug Deluxe Pound and Roll Wooden Tower Toy with Hammer $11 WaterField drops new Bolt waxed canvas/leather Microsoft Surface bag Kobo Aura H20 is a waterproof eReader perfect for days at the beach Spring offers over 60% off Sale Items: Michael Kors, New Balance + more Philips Sonicare 2 Series Electric Toothbrush at $30 for today only Green Deals: Remington 8A 14-inch Electric Chainsaw $29, more Dyson V6 Motorhead Cordless Vacuum just $160 shipped (refurb) Apple 15-inch 512GB MacBook Pro w/ Touch Bar $399 off Apple’s 12-inch MacBook $300 off plus open-box deals from $880 Acer 23....